Unlock The Power of 32 short phrases and finally remove the roadblocks from your critical conversations

You can put an end to the embarrassment of getting stuck for words again...because now you'll know exactly what to say, when it matters most.

Steven Lozada

Do you have the courage and skill to say the right thing, when it matters most?

Here's why I ask...

A recent study by The Edelman Trust Barometer, a global survey that measures trust in institutions around the world, revealed this dreadful surprise:

"Unfortunately, many leaders have become so concerned with saying the right thing or not offending a particular group that they end up saying nothing, which speaks volumes." 

"They end up saying nothing..."

And this is the wrong thing to do.

Because the truth is...if you honestly want to do better work in more productive ways with others, then IT'S MORE RISKY TO IGNORE these critical conversations in the workplace, than have them.

Which conversations?

Take a look at these and see if they're familiar to you:

-Employee Performance-

"We have to talk about you not meeting performance and revenue objectives."

(Uh oh. If done badly, this conversation can get emotionally volatile and overheat quickly...but you can avoid that outcome, and we want to show you how.)

-Fundraising-

"Hey, I'm doing a fundraiser. I'm wondering if you can donate, but if not, it's okay."

(Having to persuade people to donate money to your non-profit can be hard, but it's necessary because your cause is worth it. There's a more comfortable way for you to ask and receive.)

-Employee Motivation-

"I don't know how to motivate these people. I've already lit a fire under them and they still don't get it."

[These conversations are risky...because it's too costly to have your high performers running for the exit, and have low performing employees retire in place (RIP).]

-Follow-Up-

"Not again!" You're anxiously nervous about following-up with a client or colleague who is "ghosting" you...and you thought you had a good connection.

(Tip: You can avoid this lousy situation by making a specific call-to-action...and then getting their agreement for you to follow-up. Let us share some phrases with you to follow-up in a non-annoying way.)

-Workplace Conflict-

You want to talk to your boss after getting your idea and self-esteem crushed in a meeting when they shouted: "C'mon! You're smarter than that. Come up with a good idea or I'll gladly share you with the competition."

(Ouch. The stinging pain from this lingers long after after those words are spoken. So, we want to share some phrases you can use to have this conversation because your career depends on it.)

These are common, critical conversations.

If you do them well, you boost your chances to influence the right behaviors to get the right things done.

You'll also breathe easier and melt away stress knowing you didn't get stuck in silence.

Sadly...

Too many people suffer in silence, with silence.

And it may not be their fault.

They just haven't found a proven way to navigate the dynamics of critical conversations in a natural, positive and persuasive way.

But, don't worry. The good news is...

There is a proven way for you to elevate your will and skill to face even the toughest conversations without feeling weak in the knees.

Now you can have full-time access to a vault of phrases you can unlock anytime, especially when you desperately need to you say the right thing.

You see, I've identified 3 Pillars of Leadership Conversations over many years of coaching executives, coaching teams, and facilitating sales and coaching training across different industries.

And...

I want to give you the wording and phrases that have the power to help you confidently stand up all 3 Pillars and stand out as a celebrated and influential leader.

Build Your Confidence Across

The 3 Pillars of Leadership Conversations

START

The Conversation

"Wait. What?! You haven't talked to them yet?"

Getting Started...

Most conversations never happen because people just don't know how to start them. Think about it:

What did you say the last time you were "ghosted"? Hmm...did you say nothing and just move on? Well, this happens a lot.

So, imagine having some simple, conversation-starter phrases that allow you to follow-up and follow-through with people, especially when you're "ghosted."

We can help you finally start the conversation with confidence knowing you can break the ice and easily guide it toward a desired outcome.

SUSTAIN

The Connection

"You're kidding me! How could you let this fall apart?"

Don't get stuck...

You've likely been in a conversation that you noticed getting a bit bumpy and then grinding to a stop.

Ugh! What can you say to get unstuck?

Don't worry. Now you'll have a way to stay connected and moving in the right direction, despite the bumps in the road.

We can help you sustain the connection because charisma just isn't enough to save you from losing credibility when you crash into someone's objections.

STRENGTHEN

The Collaboration

"That's impossible. How much trust did you have with them?"

Add value and create loyalty...

People like to have conversations with people who listen to them, know what to say at the right time, and engage in non-judgmental dialogue.

Here's how Blair Warren puts it:

"People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies."

We can help you strengthen the collaboration with a magnetic purpose that draws-in people to trust you because you add value to their lives without being a jerk.

Just Imagine...

The sense of relief you'll have because you won't freeze-up from the mere thought of having a difficult conversation, again.

Next time, you'll have the confidence to overcome the fear, uncertainty and doubt about having those critical conversations.

This is why I want to share the barrier-breaking phrases from Exactly What to Say™ with you.

I want you to have these powerful prompts and persuasive words to genuinely start the conversations, sustain the connections, and strengthen the collaboration that are critical to your success.

I'm ready. What are my options... 

Here Are 3 ways You Can Experience The Power of Exactly What To Say™

Speeches & Talks

Ok, I'm curious. What else can you tell me?

If you want your audience to celebrate you for hosting a praise-worthy experience...one where they lean-in with excited interest...careful to not blink or cough to keep from missing actionable insight to elevate their success, then you just found the speaker for your next event.


These 60-90 minute customized experiences will introduce your network of professionals to the transformative impact of Exactly What to Say™ and inspire them to elevate their conversations for even better outcomes.


Here's what Dave had to say about his experience with Steven:


"Thank you Steven! I will admit that my attention span does not generally allow for a 7 hour meeting but that was by far the best 7 hours that I have spent in a long time. It was informative, real, engaging, eye opening, and thought provoking. I absolutely had some take aways that I will implement in both my personal and professional life. Thank you for your time and professionalism! It was truly and inspiring program."

Book Steven

Send us a message with your request.

We can't wait to hear from you.

Workshops

Hmmm...so, what are my options?

Get ready for a guided exploration of the 4 Cornerstones of Conversational Excellence along with how to apply some of the 32-phrases to your personal and professional conversations. Depending on the length of the workshop, we'll select a few phrases from the following 6 categories of Exactly What to Say™ and craft and test customized scripts together:


  1. Rejection-Free Openings
  2. Perspective Changers
  3. Assumptive Frames
  4. Labeling
  5. Staying In The Game
  6. Make Conversations Count


You can request Private Workshops or attend a Public Workshop (as they become available)


As part of a Workshop, you'll get:

  • Up to 8-hours of instruction by a Certified Guide. The instruction can be delivered in-person or virtually, over a 1-day period, or chunked over a few days in virtual sessions. You choose what's best for you.
  • A paperback copy of Exactly What to Say (for in-person workshops, and available for virtual workshops, conditionally.)
  • Up to 8 SHRM Recertification Credits (8 CEUs)
  • A 20% discount to attend The Immersion Program
I'm interested in workshops...

Send us a message with your request.

We can't wait to hear from you.

The Immersion Program

this is interesting. I want to know more.

Get ready to immerse yourself in a guided journey through the 4 Cornerstones of Conversational Excellence and ALL 32-phrases, as we strategically stop along the way to craft customized phrases that you can use immediately in your personal and professional conversations.


Upon completion of the Immersion program, you'll not only have the assurance that you've been trained by a credentialed Certified Guide, but you'll have the mastery to confidently apply the phrases in your critical conversations.


As part of this exclusive Immersion Program, you get:


  • 16-hours of instruction by a Certified Guide. The instruction can be delivered in-person or virtually, over a 2-day period, over a few days, or chunked over a few weeks.
  • Revised & Updated, Special Edition Hardcopy of Exactly What to Say
  • Exactly What to Say Workbook to record your ideas, and customized statements for you to visit any time.
  • Certificate of Completion (electronic version) to validate your commitment to developing your conversational excellence
  • 16 SHRM Recertification Credits (16 CEUs)

*Note: The Immersion Program path does not confer upon you the credential of Exactly What To Say Certified Guide or any other practitioner credential. Additionally, your completion of the Certificate Program does not certify or approve you to train other individuals or organizations using any official material or affiliation. 

I want the Immersion Program...

Send us a message with your request.

We can't wait to hear from you.

Hmm...I want to  to talk to you about this...

Send us a message with your request.

We can't wait to hear from you.

Are You Really Ready for

Exactly What to Say™?

This may not be for you, but if you want to be more influential instead of manipulative, and you're committed to having the conversations that matter, but still haven't found the best way to do this with unshakeable confidence, then you should continue reading.

Because this is for:

LEADERS who care about serving others and want to elevate the quality of their leadership conversations for higher and better performance.

MANAGERS who need to create collaborative working environments without being autocratic.

SALES PROFESSIONALS/CONSULTANTS who want to help clients make decisions that are in their clients' best interest without being pushy or annoying.

TALENT DEVELOPMENT PROFESSIONALS/INSTRUCTORS who want to help employees craft persuasive messages that strengthen collaboration and generate better results with their bosses, co-workers and clients.

I'd like to get some more information...

Send us a message with your request.

We can't wait to hear from you.

Have You Heard About The Cornerstones of Conversational Excellence?

Would it help if I shared one?

Here's 1-of-4 from

Exactly What to Say™

I share this cornerstone as often as I can because one derailing trait I find harming many leaders and sales professionals is an overconfidence in improvising during conversations.


You may have heard it called "dancing in the moment," "crossing that bridge when we get there," "winging it," or "playing it by ear."

This is a gift. A talent. And it has its place, for sure.

But, always depending on your ability to "shoot from the hip" is a tragic mistake, because critical conversations hold the power to determine if you succeed at being influential or not.


Therefore, anticipation and preparation are absolutely necessary to know exactly what to say...especially when the stakes are high.

Exactly What To Say™ Is More Than A Skill

...here's why I say that

What's It Like To Work With Steven?

"

Thank you Steven! I will admit that my attention span does not generally allow for a 7 hour meeting but that was by far the best 7 hours that I have spent in a long time. It was informative, real, engaging, eye opening, and thought provoking. I absolutely had some take aways that I will implement in both my personal and professional life. Thank you for your time and professionalism! It was truly and inspiring program.

Dave, Executive Vice President

What's It Like To Work With Steven?

"

...the light bulb turned on and I realized what I was being taught could help me in my all my relationships and interactions at work, with my wife, children, and friends. I would challenge anyone thinking of taking the class by asking them, "Why wouldn't you want to improve your relationships at home or your interactions at work"? I think we could all improve and learn. By pride comes nothing but strife, But with the well-advised is wisdom. Proverbs 13:10

Luis, Protective Services Case Manager

What's It Like To Work With Steven?

"

This course has taught me that being self aware is the beginning of change and transformation. The Art of Listening is crucial in building strong relationships and accomplishing goals. This experience has provided me with the tools that are needed to be successful at home, church, work and everyday life. Steven thank you for all you do and bringing light into our world!

Millie, HR Recruiter

BEFORE YOU GO...

This Simple Swaps Technique Can Help You Stay Out of "Jerk Jail"

Try this before you give advice

Watch this short video, and you'll discover how this Simple Swap approach can boost your like-ability with A LOT of care and A LITTLE effort.

I'm ready to explore this even more...

Send us a message with your request.

We can't wait to hear from you.

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